Technical barriers

A long time, all kinds of foreign trade barriers so that China’s export enterprises cope with severe loss; China’s total exports, total exports increased rapidly, but the vast majority of the profits of the export sector is very meager. So far, China’s export trade growth way still is to increase input of funds, resources and energy, cheap labor, and other elements on the basis of the introduction of technology to expand production scale, thus increasing the OEM products, brand products exports . The number of export growth model of multiple adverse consequences to our country.

In the number of export growth mode, most of the exports is the lack of homogeneity of the non-price competitiveness of products, low prices are the primary means to explore the international market. Exports in the international market on a specific target markets are faced with increasingly narrow room for expansion, so it is easy to trigger trade frictions. A large number of our export products account for a high percentage of international market share, but are faced with the continued deterioration of terms of trade. The fierce competition of the same industries and enterprises at home and abroad, in order to expand the export volume of China’s enterprises were forced to drive down the prices of export products. Once the governments of importing countries ruled that products from China of dumping, or accept a violation of the WO rule subsidies provided by the Government, public bodies, or the same product to the importing country, directly competitive product produced serious damage to a serious threat to will be anti-dumping measures, countervailing measures or safeguard measures. Some countries are often the abuse of trade remedy measures, making it an effective means of imported products against competitive prices, unprovoked victimization results in many cases, China’s exports. In addition, the technical content of such low-priced products, mostly in the low end, so they are easy to encounter technical barriers to trade in the hunt of the importing country.

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Cotton industry

Xu Ying clear that the current focus of the work of the cotton textile industry, highlight adjustments, focusing on innovation, energy conservation. He believes that the cotton industry is in a critical period of adjustment and upgrade in the past eight years, the industry growth rate of 10 million each year, bringing a range of resources, environmental pressures, “the rapid growth of die.” should not blind expansion of production capacity, it should tap the potential on the existing basis. Xu Ying emphasized that the development of new fiber is the future fabric upgrade the mainstream, cotton spinning enterprises should focus on changes in the market, and strengthen product innovation, strengthening technological innovation to adapt to the new fiber sizing slurry technology as the key to development. He encouraged enterprises to be bold enough to try and practice, to take full advantage of the adjustment period, the technology research to meet the needs of low-cost environmental sizing.

Sizing is a key process in the production process of the woven fabric, sizing effect a direct impact on the quality and efficiency of the back of weaving, is often said: pulp on the good is equal to half weaving’re done. “Sizing quality after printing and dyeing quality and emissions. At present, the sizing is still a lot of use of PVA slurry, this slurry is difficult to degradation of the slurry in the amount of the COD in the textile industry accounted for 40%. American and European countries have banned imports of the fabric with PVA slurry. This slurry performance, has yet to find the performance of its comparable perfect substitutes. China Cotton Textile Association was first proposed in 1997 the strategic objectives of the sizing without PVA. After 10 years of unremitting efforts, the implementation of the non-PVA sizing has become the consensus of the cotton textile industry and dyeing industry. In the annual session of the seminar, representatives of the parties to submit their research results and practical experience in production. The Annual Meeting received more than 100 papers submitted by the parties, textile sizing and environmental protection slurry latest research results and experience from the theory, technology, technology, production, management, and other various shows.

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Relevant departments

The message from the relevant departments of Guangdong Province, Guangdong Province next year have the opportunity to once again raised the minimum wage standard, the operating costs of Hong Kong enterprises in turn. Said Stanley Lau, the Hong Kong Federation of Industries has been to freeze the salary increase recommended sending letters to the relevant departments of the central and Guangdong Province, hoping to be accepted.

Xie Hong have a different view. He believes that as labor relations, not only labor when the cost, but should be viewed as the competitiveness of enterprises. Is inevitable because of rising prices, wages and salaries gone up. If only faced the risk of collapse because of wage adjustments, the companies do is to transform the mode of operation, rather than reducing staff wages.

The Ministry of Finance has decided to implement the new VAT and sales tax from November 1, 2011, the implementation details. Hong Xie believes that in view of the majority of small micro-enterprise is still difficult for the small business burden reduction policies still need to intensify. Countries should be shared with civil current difficulties, to help enterprises adjust to transition. “

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Chinese consumers

The enthusiasm of the Chinese consumers of luxury accumulation of the sky, the personal behavior gradually developed into corporate behavior, start with the goal from handbags to become its maker. Think long to build Europe’s old luxury course, compared to the road of self-cultivation, the “ism” is obviously a more convenient and more rapid the road. Up to national level, this is also fully consistent with the intention of the Government – to encourage domestic enterprises, the acquisition of internationally renowned brand, in order to more quickly achieve the goal to enhance the brand image. Catch up with the recession after the financial crisis, China save the world economy – luxury version of “drama debut already.

January 10, 2012, Weichai (000338.SZ, 02338.HK) controlling shareholders – Shandong Heavy hand to debt-ridden Italian yacht company Ferretti Group Ferretti, Group, acquired 75% of the equity. Ferretti, which owns the Riva (the Riva) and two brands of Ferretti among the list of the world’s eight yacht. Before 2011, Shandong Heavy Ferretti signed a memorandum of understanding in the Greater China region and other emerging markets, designing and selling yachts product. The acquisition formally agreed, Shandong heavy industry in one fell swoop their yacht footprint expansion to the luxury goods industry. Under the agreement, the total investment of Shandong Heavy Industry 374 million euros, including the equity investment of € 178 million and € 196 million financing facilities, the acquisition of including Ferretti € 580 million of debt. In addition, Ferretti will receive 100 million euros capital injection of € 80 million financing. After the acquisition, Ferretti management will be to remain in office, headquarters and production base to stay in Italy. Ferretti in a joint statement, the President pointed out that the deal will make the Ferretti better development in the yacht industry 7 billion euros, and to meet the next 5-10 years, the rapid growth of Chinese demand for luxury goods.

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Chinese consumers

The enthusiasm of the Chinese consumers of luxury accumulation of the sky, the personal behavior gradually developed into corporate behavior, start with the goal from handbags to become its maker. Think long to build Europe’s old luxury course, compared to the road of self-cultivation, the “ism” is obviously a more convenient and more rapid the road. Up to national level, this is also fully consistent with the intention of the Government – to encourage domestic enterprises, the acquisition of internationally renowned brand, in order to more quickly achieve the goal to enhance the brand image. Catch up with the recession after the financial crisis, China save the world economy – luxury version of “drama debut already.

January 10, 2012, Weichai (000338.SZ, 02338.HK) controlling shareholders – Shandong Heavy hand to debt-ridden Italian yacht company Ferretti Group Ferretti, Group, acquired 75% of the equity. Ferretti, which owns the Riva (the Riva) and two brands of Ferretti among the list of the world’s eight yacht. Before 2011, Shandong Heavy Ferretti signed a memorandum of understanding in the Greater China region and other emerging markets, designing and selling yachts product. The acquisition formally agreed, Shandong heavy industry in one fell swoop their yacht footprint expansion to the luxury goods industry. Under the agreement, the total investment of Shandong Heavy Industry 374 million euros, including the equity investment of € 178 million and € 196 million financing facilities, the acquisition of including Ferretti € 580 million of debt. In addition, Ferretti will receive 100 million euros capital injection of € 80 million financing. After the acquisition, Ferretti management will be to remain in office, headquarters and production base to stay in Italy. Ferretti in a joint statement, the President pointed out that the deal will make the Ferretti better development in the yacht industry 7 billion euros, and to meet the next 5-10 years, the rapid growth of Chinese demand for luxury goods.

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Three star Kenneth Hua Xiong: new product development market

Mention three star, shoes industry is nobody do not know, unmanned not dawn, the product also had words of praise.As Fujian and even countrywide EVA foam products brand, three star company is located in the famous hometown of overseas Chinese, China Shoes Capital in the city of Jinjiang, covers an area of nearly 130 acres, with an annual output of about 150000 cubic meters of foam.From 1982 to establish brand is unknown to the public until now the well-known three star, had taken a paragraph of hard and not ordinary poineering road.And now, as China plastic foam industry “old brand”, three star is also facing many old Chinese enterprise has problems — lack of creativity?Three star is how the cold 2009 through?

“The market is about the survival of the fittest, as long as we can accurately grasp the pulse of the market, constantly introducing new products of high quality, the company can achieve better development.”Three star executive vice president Kenneth Hua Xiong concise and comprehensive and convincing answer.

It is understood, since entering new century, three star to R & D of new products to a strategic height, the company continued to invest a lot of manpower and material resources, the introduction of a number of advanced equipment, is committed to creating their own rich scientific and technological content of products.After years of development, three star current capability of independent innovation in the same industry has come first on the list, many colleagues envy.They have a strong R & D team, according to market changes can make quick response the first time, to develop the market for new products; at the same time through and related plastic processing association, well-known colleges and universities, the depth of cooperation, reserves a large number of high-quality personnel, to ensure the company’s strong R & D capability.

There is a strong R & D capability backing, three star in the past a year achieved attract people’s attention achievement: the market for further expansion, product structure is more perfect, brand building of a thousand li a day.”Three star early products mainly used for shoes, with the strength of the company’s growth, the expansion of market demand, R & D capability, three star now products have been applied in various fields: luggage, construction, packaging, sporting goods……”Said that three star people are proud of the product, Kenneth Hua Xiong joy shows between the lines.

However the brand construction is not his work, the rapid development of economy in China, the market competition is fierce, it is no exaggeration to say, every day in the disappearance of old brand, of course also has a brand new day in, keep a gilded signboard dominate all corners of the country day has gone for ever.Sail against the current, do not enter retreat, in the financial crisis far away in the new period, Chinese shoe industry overall recovery point the day and await for it, and the three star nature will also usher in the development and expansion of the prime time.As for how to effectively for shoe industry this big cake, need a person with breadth of vision of excellence in leadership and map out a strategy, as the saying goes “arms bear a, will bear a litter of three star”, this piece of plastic foam industry leader also need their own leader, in the footwear industry for years, Ding Hua Xiong undoubtedly understand their own shoulder the responsibility.

“The financial crisis are not necessarily evil, on the other hand, it eliminated a number of competitive capability of enterprises, to other enterprises to provide a further do greatly strong opportunity, at the same time, the market environment has also been a certain degree of purification.Along with a series of macroeconomic policies, domestic demand continued to expand, three star will have a brilliant future.”The “left” the king; for the future, Kenneth Hua Xiong was full of confidence, for the current market situation, Kenneth Hua Xiong is naturally.

“A lot of people ask me three star in the financial storm in the breakthrough is it right? What’s the trick, I told them, the so-called secret of only one, it is innovation.Foam industry competition is the competition of the product, the three star to gain insight into the market, the requirements of potential customers, make forward-looking deployment, subsequently developed new products, to win the market.”Kenneth Hua Xiong generously gives his heart son, your reporter moved.

More than 20 years of painstaking work, three star in plastic foam industry finally made gratifying achievements: home in the same industry leading position; to become the largest EVA foam R & D and manufacturing base; products through a variety of quality certification system, best-selling Europe and the United states……However the three star does not meet the person, in 2010, the company will in the domestic focus of province development office, continue to increase the intensity of the development of new products, in order to further expand the market.We look forward to, look forward to belong to three star brilliant moment, believe that a “world brand” is not just a dream.

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Technical level

In recent years, many of the world’s top luxury brand like springing have landed in China, but the corresponding maintenance services but it is difficult and high prices to match. The reporter visited the survey found that international brands are not the service line, and only Gucci and Louis Vuitton on the maintenance of the official website made ​​a short description. In addition, the world’s top brand in mainland China have not established manufacturers specialized maintenance centers, and Depot Repair time between 6 months to 1 year. For example, consumers want to be “genuine,” Dior factory maintenance, must be to return the goods to the country of origin, France, and the resulting maintenance costs are also quite “luxury” Na Diao. If the goods outside the warranty period, this “luxury” expenses will have to be borne by consumers. Long time to repair and maintenance costs are often higher than the product itself to enable consumers to give up the intention of the Depot Repair.

To industry analysts, the reason for such a situation, domestic repair technical level is not very professional, please foreign technicians to China and not a large enough market, the cost is too high.

In September 2007, LVMH Group, told the Paris Commercial Court proceedings that eBay failed to take adequate measures to prevent sales of counterfeit goods. In June 2008, the Paris Commercial Court judgment, prohibit billion shellfish to sell LVMH’s four brands of Christian – Christian Dior, Kenzo, Givenchy and Guerlain perfume, at the same time sentenced to eBay to LVMH’s Louis Gateway Gordon luggage and Kristen – Dior clothing company to pay 19.28 million euros and 17.3 million euros in compensation for the damage caused by these two corporate brand image.

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Remarks: the domestic export just looks very beautiful

In the field of manufacturing industry, processing trade mode and supporting China through years of rapid development, but in recent years, how to from the low level of export oriented towards domestic demand expand, become China’s economic structural transformation in one direction, so the government and folk continuously in a discussion of how the” export to the domestic” problem.

During the 2008 financial crisis, shrinking external demand led to a number of small and medium enterprises closed down, but also highlights the importance of this topic, at the government level, have also been put forward to promote exports to domestic demand slogan, but as China itself heavy economic system reform, to change the formation of long-term exports, investment, consumption three carriages lopsided economic structure, the turn is not so easy.

Small business choice

In 2007, Fan Xiaomeng left to serve5 years in Jiangsu Province Textile Industry Group Import and export company, and a friend set up their own apparel foreign trade companies, the annual turnover of nearly 5000000 yuan of small business, apparel products are mainly exported to Canada and Brazil, currently has some 10 staff. In China, there are tens of thousands of this type of small company.

The financial crisis in 2008 on the Fan Xiaomeng of this type of garment trading company was a blow,” before 2008exports about 20% net profit margin, there are at least 10%,2008glides badly, now Maori also 10% ~ 12%, net profit is3% ~ 4%.” Fan Xiaomeng says to this print journalist.

After 2008, apparel trade enterprises to reduce the number of orders, orders are also part of Europe and the United States to Vietnam, Bangladesh and other countries in Southeast Asia, on the other hand, for the clothing industry, raw materials and wages rise let Fan Xiaomeng feel most, cotton rises in price ceaselessly, in 2010April began to rise by the end of 2009,2. 90000 yuan / tons of cotton yarn, at the end of 2010to 4. 80000 yuan.

Plus, in the past few years, the state has released the apparel industry import and export quotas and enterprises the right to operate import and export control, lower the threshold, foreign trade enterprise’s competition is more intense, more make many enterprises produce exports to domestic sales. News of the total 3 pages, the page first123

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LV high-end Hermes

Jocie Kok what is to show off their wealth? Surely we are most impressed by her every picture must be photographed Hermes bags. Although known as Jocie Kok very Duoaimashi bag, admit that there are only two Hermes limited edition package is really, but it has been unable to curb the Hermes because of her, more and more for more people to know. Some people even ridicule, as Hermes renamed Jocie Kok package.

According to the economic voice of reports, show off their wealth Jocie Kok Hermes bag, Hermes sales increased by 7%. The rise in sales at the same time, more and more “infamy” was also wearing a Hermes head, for example, show off their wealth tools, such as bribery tool. Hermes encounter turned out to Jocie Kok, whether the hi or the worry?

Hermes into infamy under the best show off their wealth tool but sales rise

Jocie Kok incidents before, perhaps a lot of people know that LV, but they do not necessarily know more than the LV high-end Hermes. Especially in the second and third tier cities, because the Hermes only first-tier cities distribution, it has been understanding is limited. However, since Jocie Kok Naaimashi to show off their wealth, Hermes with Jocie Kok event, passed through various media to these second and third tier cities.

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Pearl River Delta: traditional OEM enterprise to its own brand of deduction

In the Pearl River Delta, Shunde, Shiwan, Nanhai appliances aluminum ceramic, Guzhen lighting, Longjiang furniture, clothing, Humen Shiling leather are known, the field of home appliances brand in the industry clusters based on the relatively more productive, other areas are not a well-known brands, mostly to foreign brand OEM production.

In recent years, the Pearl River Delta of traditional OEM enterprise to its own brand, or invited celebrity landing CCTV, or the acquisition of an existing brand in order to build the brand to the domestic market, such as Zhongshan, O’Malley donlim appliances, BDO and other small household electrical appliances enterprise OEM, donlim electrical except through the acquisition of washing machine is to improve brand awareness, through ” fruit soya-bean milk machine ” and other characteristics of products in the domestic market to create a new brand, while” donlim” ETI through ” North American electrical appliances”, the flagship brand in domestic market, also begin to LED industry comprehensive transformation. The household electrical appliance enterprises in the forefront, transformation or lost in transition, the brand still in exploration.

As a member of the Pan Pearl River Delta, Guangxi hand bearing the Pearl River Delta manufacturing industry transfer, has a cost advantage, still uphold the independent brand road, Guangxi Beihai Lee Bo Sheng Anquan supplies limited company that focused on gloves brand construction, want to create Chinese brand of gloves.

Start at the beginning of1998, Guangxi Beihai Li Bo Sheng Anquan supplies limited company general manager Li Qingfeng considered most is money problems. Lee Sheng started from the trade, consider his gloves in the channel and the relationship with respect to the advantage and business profit finally locked in a field. With a purely trading company, begin to choose their own production of some products,1998 formally established in Hengxian factory, dozens of men opened business.

After 13 years of efforts, the current Lee Sheng company has become the top five domestic manufacturer, the current annual sales reached 400000000 yuan, nearly 4000 employees, owned by Beihai, Liuzhou, Hengxian three leather products production base and subsidiary company Beihai Hui Bo import and export trade limited company in Hepu, Guangxi in the town of there are two glove factory. In addition, Lee Sheng companies in Guangzhou and Shanghai set up a marketing, research and development and procurement center. Now, Li Qingfeng in Guangzhou and Shanghai more time.

After China joins WTO, Lee Sheng had more opportunities to go out, often in Europe, Japan multinational come-and-go, can obtain more updated information industry; in R & D, can in the global procurement of raw materials and the integration of resources, such as carbon fiber from Italy, leather materials from Japan, can the global assembly materials do have characteristics of the product; there are more opportunities to attend foreign exhibitions, mining opportunities for cooperation, such as the United States, Germany and other outdoor products, sports or hunting shooting the show, are connect with potential customers and effective channels. Now every month on average, have team members in the overseas exhibition on contact and negotiate. Li Qingfeng said proudly, Spanish police useful Lee Sheng gloves, the gloves in Iraq forces also have a part to be Lee Sheng production. News of the total 3 pages, the page first123

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