Mention three star, shoes industry is nobody do not know, unmanned not dawn, the product also had words of praise.As Fujian and even countrywide EVA foam products brand, three star company is located in the famous hometown of overseas Chinese, China Shoes Capital in the city of Jinjiang, covers an area of nearly 130 acres, with an annual output of about 150000 cubic meters of foam.From 1982 to establish brand is unknown to the public until now the well-known three star, had taken a paragraph of hard and not ordinary poineering road.And now, as China plastic foam industry “old brand”, three star is also facing many old Chinese enterprise has problems — lack of creativity?Three star is how the cold 2009 through?
“The market is about the survival of the fittest, as long as we can accurately grasp the pulse of the market, constantly introducing new products of high quality, the company can achieve better development.”Three star executive vice president Kenneth Hua Xiong concise and comprehensive and convincing answer.
It is understood, since entering new century, three star to R & D of new products to a strategic height, the company continued to invest a lot of manpower and material resources, the introduction of a number of advanced equipment, is committed to creating their own rich scientific and technological content of products.After years of development, three star current capability of independent innovation in the same industry has come first on the list, many colleagues envy.They have a strong R & D team, according to market changes can make quick response the first time, to develop the market for new products; at the same time through and related plastic processing association, well-known colleges and universities, the depth of cooperation, reserves a large number of high-quality personnel, to ensure the company’s strong R & D capability.
There is a strong R & D capability backing, three star in the past a year achieved attract people’s attention achievement: the market for further expansion, product structure is more perfect, brand building of a thousand li a day.”Three star early products mainly used for shoes, with the strength of the company’s growth, the expansion of market demand, R & D capability, three star now products have been applied in various fields: luggage, construction, packaging, sporting goods……”Said that three star people are proud of the product, Kenneth Hua Xiong joy shows between the lines.
However the brand construction is not his work, the rapid development of economy in China, the market competition is fierce, it is no exaggeration to say, every day in the disappearance of old brand, of course also has a brand new day in, keep a gilded signboard dominate all corners of the country day has gone for ever.Sail against the current, do not enter retreat, in the financial crisis far away in the new period, Chinese shoe industry overall recovery point the day and await for it, and the three star nature will also usher in the development and expansion of the prime time.As for how to effectively for shoe industry this big cake, need a person with breadth of vision of excellence in leadership and map out a strategy, as the saying goes “arms bear a, will bear a litter of three star”, this piece of plastic foam industry leader also need their own leader, in the footwear industry for years, Ding Hua Xiong undoubtedly understand their own shoulder the responsibility.
“The financial crisis are not necessarily evil, on the other hand, it eliminated a number of competitive capability of enterprises, to other enterprises to provide a further do greatly strong opportunity, at the same time, the market environment has also been a certain degree of purification.Along with a series of macroeconomic policies, domestic demand continued to expand, three star will have a brilliant future.”The “left” the king; for the future, Kenneth Hua Xiong was full of confidence, for the current market situation, Kenneth Hua Xiong is naturally.
“A lot of people ask me three star in the financial storm in the breakthrough is it right? What’s the trick, I told them, the so-called secret of only one, it is innovation.Foam industry competition is the competition of the product, the three star to gain insight into the market, the requirements of potential customers, make forward-looking deployment, subsequently developed new products, to win the market.”Kenneth Hua Xiong generously gives his heart son, your reporter moved.
More than 20 years of painstaking work, three star in plastic foam industry finally made gratifying achievements: home in the same industry leading position; to become the largest EVA foam R & D and manufacturing base; products through a variety of quality certification system, best-selling Europe and the United states……However the three star does not meet the person, in 2010, the company will in the domestic focus of province development office, continue to increase the intensity of the development of new products, in order to further expand the market.We look forward to, look forward to belong to three star brilliant moment, believe that a “world brand” is not just a dream.